Streamlining and modernizing the home-buying journey
The mission
Onsight Real Estate was founded to fix what wasn’t working: outdated tools that slowed agents down and left buyers with a bumpy experience. CTO and co-founder Ryan Junt and his team built Onsight to modernize the home-buying journey, giving agents intuitive tools that streamline workflows and deliver a smoother path from open house to closing.
Raising with Alto
To scale their vision, Onsight needed a funding solution that went beyond traditional cash investors. Many in their network had wealth tied up in retirement accounts, and Alto made it possible for them to participate.
Through Alto’s platform, Onsight unlocked retirement capital, giving long-term, mission-driven investors an accessible way to back the company. For many, it was their first time investing in a startup through their retirement funds, and the simple process helped Onsight expand its investor base while accelerating growth.
“A lot of people don’t realize that investing through a retirement account is possible, but working with Alto made the opportunity accessible and clear. Investors were able to complete the process in just a few simple steps, which removed a lot of the usual friction. Alto helped us unlock a broader pool of long-term supporters.”
Advice for founders
Onsight’s leadership emphasizes the importance of education and transparency. Many investors are unaware that investing through a retirement account is even possible—let alone how to do it. Once the team explained the process and introduced investors to a trusted platform like Alto, participation quickly followed. By making the opportunity accessible and clear, Onsight was able to expand its reach
The main takeaway
Retirement capital isn’t just untapped, it’s aligned. Long-term, value-driven investors are often the perfect partners for startups building for the future.
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