Capturely

Making professional photography scalable for the modern enterprise

The mission

Capturely began with a simple but powerful idea: make professional photography scalable. What started as a “Headshot Truck” concept quickly revealed a larger opportunity to build a platform that could serve enterprise clients everywhere.

That vision led to the creation of the world’s first virtual, studio-quality headshot platform, enabling any employee to capture a polished, brand-consistent photo from any device with real-time guidance from a professional photographer.

Inspired by the idea of becoming the “Canva of photography,” Capturely combines human expertise with automation and AI to deliver fast, consistent, and scalable imagery for leading brands such as Google, UnitedHealth Group, and JPMorgan Chase.

Raising with Alto

Founder and CEO Rob Eyler was already familiar with retirement investing but remembered it as a slow, expensive process. When it came time to raise for Capturely, he discovered Alto and immediately noticed the difference. Alto had systematized what used to be cumbersome, making it simple for both founders and investors.

“One of my early backers used Alto to invest retirement funds, and it couldn’t have been easier,” Rob shares. “The platform was straightforward, the cost structure was fair, and the team provided responsive support throughout.”

As a founder juggling countless priorities, Rob values simplicity above all. “I don’t have time to wrestle with tools that create friction,” he says. “Alto made the experience simple for my investors, and that matters.”

Today, Capturely includes Alto in every raise, removing barriers for investors and expanding the pool of people who can participate.

Advice for founders

Rob’s advice is simple: always be a great steward of your investors’ money. “Investors are backing you as much as your idea, so credibility and transparency are everything,” he says.

That mindset extends to how he structures capital and chooses partners. “There are plenty of groups that promise to help you raise,” Rob explains, “but you need to vet them carefully. The wrong terms or the wrong partners can cost you dearly.”

For Rob, Alto has been one of the right partners. By making retirement capital accessible and frictionless, Alto allows Capturely to focus on scaling its vision while giving investors a smooth path to participate.

The main takeaway

Capturely is transforming how enterprises manage visual branding, proving that when raising capital is simple and accessible, founders can stay focused on innovation and growth.