Alto Capital is fundraising for Edgehill Broadway Alto Capital SPV, for a real estate investment opportunity in the namesake bar and music venue of rock legend and 9 time nominated, 1 time GRAMMY winner Jon Bon Jovi, opening soon in Nashville, Tennessee.
Offering Details
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About the investment
JBJ's Nashville
A $25,000 investment provides accredited investors participation in the real estate sector of Nashville’s iconic bustling entertainment district, with the funds contributing to the completion and operation of the JBJ’s Nashville venture.
JBJ’s Nashville is set to be a 36,767 square-foot, five-story Bon Jovi celebrity-branded Honky Tonk and special events venue that boasts a full-service restaurant, a bar, a full banquet kitchen in the basement and a three-story mainstage.
Under active, late stage construction at 405 Broadway, the venue will be the tallest and second-largest bar on Lower Broadway, which welcomes over 18 million tourists per year, marking it one of the most-visited streets in the country.
The building has multiple frontage points on both Broadway and Fourth Avenue, and after two years of entitlement and site work, 405 Broadway will become the first ground-up development on Broadway since 2017.
JBJ’s Nashville is a project by Edgehill 405 Broadway, LLC, owned and operated by Nashville family office Big Plan Holdings who has made $6M of equity in the venture available.
All investments will be made via a special-purpose vehicle administered by Alto Capital, LLC.
Development Timeline
Fundraising Sources
Fundraising Uses
Alto Capital
Introducing the operators: Big Plan Holdings carries significant experience in Nashville’s business ecosystem
Big Plan Holdings is the owner and operator of Edgehill 405 Broadway LLC, and is a Nashville-based family office and syndicated investment firm owned by the Joseph family, who wear various hats. The firm also owns a Nashville-based music publisher, Edgehill Music Publishing, and serves as a partner for a professional sports agency, Milk & Honey Sports.
7 existing investment sectors
Big Plan Holdings has investments in seven sectors, including:
Meet the team
Edgehill 405 Broadway, LLC
Owned and operated by Big Plan Holdings, Edgehill 405 Broadway, LLC is the operating company of the real estate development project and the future Bon Jovi themed venue at 405 Broadway.
405 Broadway was strategically selected to reap revenue from the foot traffic outside. It will neighbor Nashville’s most historic Honky Tonks—including The Stage, Nudie’s, and Tootsie’s. Nashville’s social scene embraces its ‘Music City’ nickname, with numerous celebrity musician-sponsored bars tapping into the city’s passion, including:
- Whiskey Row from the 15-time GRAMMY-nominated Dierks Bentley
- Friends in Low Places Bar & Honky-Tonk from the two-time GRAMMY award-winning Garth Brooks
- Eight-time GRAMMY nominated Blake Shelton’s Ole Red
- AJ’s Good Time Bar from the two-times GRAMMY award-winning Alan Jackson
- Luke’s 32 Bridge from five-time Entertainer of the Year with 30 #1 singles on Country Radio, Luke Bryan
- Hank Williams Jr’s Boogie Bar from GRAMMY award-winning Hank Williams
Nearby attractions for foot traffic include Broadway’s open-air event venue, Ascend Amphitheater; Bridgestone Arena, home to the Nashville Predators; the historic Ryman Auditorium; Nissan Stadium, home of the Tennessee Titans; and Fifth + Broadway, a shopping mall; and more.
Localized Real Estate Development Comparisons
Nashville, Tennessee hosts an already famous social scene that shows encouraging signs of continued growth potential
Nashville has for years been included as a desired destination by travel outlets like Travel + Leisure, Condé Nast Traveler, National Geographic, and more.
While it earned its “Music City” moniker back in the 1950s, it has since grown beyond just a hub for music. An extensive public park and greenway system, a multitude of museums, art galleries, and a professional symphony orchestra, opera, and ballet also present opportunities for social outings.
While most visitors to Nashville are domestic travelers, hundreds of thousands come from outside the United States. In 2022, Nashville welcomed over 14 million visitors, up 13% from 2021. Collectively, they spent a record $9 billion and booked 9.5 million room nights.
In the past five years alone, nearly 11,000 new hotel rooms have opened to visitors, signaling even more anticipated growth for Nashville’s hospitality sector. Fifteen more hotels featuring 2,544 rooms are also set to open by the end of 2024, and another 61 hotels with 8,904 more rooms are in the planning stages. A $2+ billion new NFL stadium is also set to break ground nearby Lower Broadway.
Well-regarded names in real estate are at work on JBJ’s Nashville
Construction on the development project has been underway since June 2022 and is targeting completion on or near May 13, 2024.
Invest in Nashville’s growing real estate market
For a minimum investment of $25,000 into Alto Capital’s SPV, individual accredited investors on Alto can diversify their portfolios with a real estate development venture for the construction and operation of JBJ’s Nashville, the new Nashville bar in collaboration with rock legend Bon Jovi.
Investing in real estate is always risky given the illiquid nature of the asset class and unpredictability of numerous factors that can impact its valuation, and an investor considering an allocation should carefully consider their unique financial situations.
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